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Commitment to hospital/physician communication. Interview by Bill W. Childs
U.S. Healthcare
|October 6, 1988
Summary
SMS, a healthcare information systems provider, successfully expanded into the physician market in 1980. Their Physician Services Division now leads the market, showing a 24% increase in contract signings.
Area of Science:
- Healthcare Information Systems
- Physician Practice Management
- Medical Informatics
Background:
- SMS, a leading healthcare information systems provider, established its Physician Services Division in 1980 to broaden its market reach beyond acute care hospitals.
- This strategic expansion aimed to capture a significant share of the growing physician information marketplace.
Discussion:
- The Physician Services Division has rapidly emerged as a market leader, evidenced by a 24% increase in contract signings over the last six months.
- The division's success is attributed to its comprehensive product offerings and focused market strategy.
Key Insights:
- SMS offers integrated solutions like SIGNATURE for financial, patient, and clinical management, alongside PC-based systems for business office operations.
- Practice Management services provide essential accounts receivable and business office support for medical practices.
Outlook:
- Continued growth is anticipated for SMS's Physician Services Division, driven by the increasing demand for sophisticated healthcare IT solutions in physician offices.
- The division's established infrastructure and product suite position it for sustained leadership in the physician information systems sector.