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Self-funded health benefits plans: marketing implications for PPOs and employers
Abstract:
Self-insurance is explored as a cost-containment strategy increasingly being used by employers. Experiences of employees for whom the option of an employer self-funded health benefits plan was available are studied. Health plan decisions, health care provider decisions, experiences in the receipt of care, and provider switching behavior are examined. Implications for structuring and marketing self-funded PPOs are discussed.
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