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Related Experiment Videos

Marketing utilization review services.

W J DeMarco, B B Fox

    Health Care Strategic Management
    |March 10, 1989
    PubMed
    Summary
    This summary is machine-generated.

    Health-care providers can boost market share and profits by marketing utilization review services. Success requires understanding market needs and utilizing reliable data for employers and buyers.

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    Area of Science:

    • Healthcare Management
    • Health Services Marketing

    Background:

    • Healthcare providers face increasing pressure to improve financial performance and quality of care.
    • Marketing utilization review services presents an opportunity for revenue generation and market expansion.

    Purpose of the Study:

    • To outline strategies for healthcare providers to market utilization review services effectively.
    • To identify key factors for increasing market share and profit margins through service marketing.

    Main Methods:

    • Analysis of market dynamics in healthcare services.
    • Examination of the requirements for selling utilization review services to employers and other purchasers.

    Main Results:

    • Marketing utilization review services can enhance a provider's market position and profitability.

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  • A thorough understanding of buyer needs and robust data are crucial for successful service sales.

    • Conclusions:

    • Healthcare providers can leverage utilization review services as a strategic business offering.
    • Effective marketing of specialized healthcare services necessitates market insight and data-driven approaches.