Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Applied price competition in pharmacy practice.

L R Strandberg

    Journal of Pharmaceutical Marketing & Management
    |December 10, 1988
    PubMed
    Summary
    This summary is machine-generated.

    Price is an underutilized marketing strategy, significantly impacted by managed health care and pharmacy organizations. Pharmacy and Self-Ad- ministration Organizations (PSAOs) offer a vital alternative economic delivery model.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Pharmacy benefits management and ambulatory pharmacy services.

    Pharmacy practice management quarterly·1995
    Same author

    The realities of managed health care and pharmacy practice.

    American pharmacy·1992
    Same author

    Contracting by managed care systems for pharmaceutical products and services.

    Topics in hospital pharmacy management·1990
    Same author

    Underutilization of antihypertensive drugs and associated hospitalization.

    Medical care·1989
    Same author

    Oregon's Pharmacists Service Group: the first year's experience.

    Journal of pharmaceutical marketing & management·1988
    Same author

    Third party contracting and buying groups across the United States.

    American pharmacy·1986
    Same journal

    A comparison of hospital chief executive officers, and hospital pharmacy directors' attitudes toward drug product appeals.

    Journal of pharmaceutical marketing & management·1989
    Same journal

    A review of cost-benefit and cost-effectiveness analyses of clinical pharmacy services.

    Journal of pharmaceutical marketing & management·1989
    Same journal

    Medicaid formularies: a critical review of the literature.

    Journal of pharmaceutical marketing & management·1989
    Same journal

    The relationship between pharmacy practice setting and job design.

    Journal of pharmaceutical marketing & management·1989
    Same journal

    Substance abuse potential and job stress: a study of pharmacists, physicians, and nurses.

    Journal of pharmaceutical marketing & management·1988
    Same journal

    Marketing strategy adjustments in the ambulatory care center industry: implications for community pharmacy.

    Journal of pharmaceutical marketing & management·1988
    See all related articles

    Area of Science:

    • Health Economics
    • Pharmaceutical Marketing

    Background:

    • Price is a critical marketing variable often overlooked in healthcare.
    • Managed health care and pharmacy responses influence pricing strategies.

    Purpose of the Study:

    • To highlight the significance of price as a marketing variable in the pharmaceutical sector.
    • To explore the role of Pharmacy and Self-Administration Organizations (PSAOs) in economic delivery systems.

    Main Methods:

    • Conceptual analysis of pricing strategies.
    • Examination of the impact of managed health care on pharmaceutical pricing.
    • Evaluation of Pharmacy and Self-Administration Organizations (PSAOs) as economic models.

    Main Results:

    • Price is frequently undervalued as a marketing tool in the pharmaceutical industry.

    Related Experiment Videos

  • Managed health care significantly affects pricing dynamics.
  • Pharmacy and Self-Administration Organizations (PSAOs) emerge as key players.

    • Conclusions:

    • Increased attention to price as a marketing variable is warranted.
    • Pharmacy and Self-Administration Organizations (PSAOs) present a viable alternative to existing economic delivery systems.