Professional shopping of physician services: an extension of the simulated patient technique
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Abstract:
Health care researchers have recently begun to use professional shopping to evaluate physician services. The results of two studies conducted by The Cleveland Clinic Foundation indicate that: (1) such studies are easily conducted; (2) physicians are comfortable with the use of professional shopping to obtain patient feedback; (3) the technique is a valuable research tool for improving medical services from a patient's perspective; and (4) there is potential value in using professional shopping as a quality assurance technique.
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