Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

AIDS awareness study.

B Eckstein

    Health Marketing Quarterly
    |December 10, 1988
    PubMed
    Summary
    This summary is machine-generated.

    This study explored women's attitudes toward Acquired Immunodeficiency Syndrome (AIDS) to inform public health communication. Understanding these views is crucial for effective AIDS awareness campaigns targeting women.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    A Sida sp. Is a New Host for "Candidatus Phytoplasma brasiliense" in Brazil.

    Plant disease·2019
    Same author

    First Report of Tomato yellow spot virus Infecting Leonurus sibiricus in Brazil.

    Plant disease·2019
    Same author

    Measuring fertility within marriage between 1841 and 1891 using parish registers and the census enumerators' books.

    Local population studies·2001
    Same author

    [Occupational rehabilitation of former drug addicts--experiences of the Isney Stephanuswerk].

    Die Rehabilitation·1999
    Same author

    Cloning and expression of rat cDNA encoding corticosteroid 11 beta-dehydrogenase.

    The Journal of biological chemistry·1989
    Same author

    The nature of the defect in familial male pseudohermaphroditism in Arabs of Gaza.

    The Journal of clinical endocrinology and metabolism·1989
    Same journal

    Business intelligence in health marketing and mental health: A structural topic modeling study.

    Health marketing quarterly·2026
    Same journal

    Fitness Influencers as Health Communicators: Human Brand Positioning and Health Communication Strategies in Bangladeshi Influencer Marketing.

    Health marketing quarterly·2026
    Same journal

    Selling health or communicating care? A bibliometric mapping of health marketing communications.

    Health marketing quarterly·2026
    Same journal

    Dental self-confidence in digital health marketing systems: Adolescent well-being and social media use.

    Health marketing quarterly·2026
    Same journal

    People with disabilities and Meta Humans: A review-based research note for transformative service researchers.

    Health marketing quarterly·2026
    Same journal

    Exploring signaling and health beliefs in social media influencer communication on obesity management medications.

    Health marketing quarterly·2026
    See all related articles

    Area of Science:

    • Public Health Communication
    • Social Science Research
    • Epidemiology

    Background:

    • The Centers for Disease Control and Prevention (CDC) led efforts to disseminate information on Acquired Immunodeficiency Syndrome (AIDS).
    • A public service campaign was developed by Ogilvy & Mather Advertising to address AIDS awareness.
    • Research was essential to gauge public understanding and attitudes towards AIDS for campaign effectiveness.

    Purpose of the Study:

    • To investigate the specific attitudes of women regarding Acquired Immunodeficiency Syndrome (AIDS).
    • To gather data informing the development of targeted public health messages about AIDS.
    • To contribute to a broader understanding of diverse population group responses to AIDS.

    Main Methods:

    • Qualitative research methods were employed to explore attitudes in depth.

    Related Experiment Videos

  • The study focused on the female demographic.
  • Data collection was conducted by B. Eckstein Qualitative Research and Ogilvy & Mather Atlanta.

    • Main Results:

    • Findings related to women's attitudes towards AIDS were documented.
    • This research complements studies on other demographics, including teenage boys, gay men, and parents of teens.
    • Results provided insights into awareness levels and perceptions of the disease.

    Conclusions:

    • Understanding women's attitudes is vital for tailoring effective AIDS public health campaigns.
    • The research supports the CDC's mission to disseminate accurate AIDS information.
    • Further research across various populations is necessary for comprehensive public health strategies.