Alcohol control policy in The Netherlands

Alcohol consumption in The Netherlands tripled between 1960 and 1980. As a result, alcohol-related problems increased sharply. Therefore Dutch government in 1986 agreed upon a coherent alcohol control policy: more education, efficient treatment and new legislation. One of the first initiatives was the Alcohol Education Project. This consists of mass media campaigns, projects, public relations and research. Several campaigns have now been conducted. A survey was carried out into the reach and the effects after one year. The results look promising.