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Related Experiment Videos

Are environmental scanning units effective?

C Stubbart

    Long Range Planning
    |May 11, 1982
    PubMed
    Summary
    This summary is machine-generated.

    Effective corporate environmental scanning requires continuous, multi-level efforts, not just isolated units. Many companies struggle with inconsistent methods and challenges in implementing a robust scanning system for better strategic planning.

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    Area of Science:

    • Business Strategy
    • Organizational Behavior
    • Environmental Scanning

    Background:

    • Companies are urged to implement environmental scanning for corporate planning.
    • Previous models suggested a corporate-level unit for broad future-oriented information.
    • Early studies indicated inadequate scanning, particularly of the political environment.

    Purpose of the Study:

    • To evaluate the effectiveness and implementation of corporate environmental scanning practices.
    • To identify factors influencing the adoption of continuous environmental scanning models.
    • To assess the optimal structure and location for environmental scanning units.

    Main Methods:

    • Review of existing literature and models on corporate environmental scanning (e.g., Fahey and King).

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  • Analysis of scanning practices in sample organizations, including a follow-up revisit.
  • Identification of factors encouraging or hindering continuous scanning models.
  • Main Results:

    • Environmental scanning information was integrated into planning, but often inadequately.
    • The optimal location for scanning was found not to be at the corporate level, with irregular methods being common.
    • Continuous scanning was identified as 'best practice,' yet many organizations failed to adopt it consistently.

    Conclusions:

    • Effective environmental scanning is a permanent, multi-level, and continuous process.
    • Factors like academic/media influence and demonstrated success encourage continuous scanning.
    • Top management changes, decentralization, and resource cuts can impede continuous scanning implementation.