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Related Experiment Videos

Environmental scanning in U.S. corporations.

S C Jain

    Long Range Planning
    |March 11, 1984
    PubMed
    Summary
    This summary is machine-generated.

    Corporations must develop formal environmental scanning systems gradually. Many companies fail to distinguish between corporate-level and product/market-level scanning, hindering strategic alignment.

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    Area of Science:

    • Business Strategy
    • Organizational Behavior
    • Strategic Management

    Background:

    • Environmental scanning is an emerging corporate practice crucial for strategic adaptation.
    • The implementation of structured environmental scanning systems requires a phased approach and significant time investment.

    Purpose of the Study:

    • To examine the evolution and current state of environmental scanning practices within corporations.
    • To identify discrepancies in how companies approach scanning at different organizational levels.

    Main Methods:

    • The study analyzes the development and current status of environmental scanning activities.
    • It investigates the differentiation between corporate-level and product/market-level scanning.

    Main Results:

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    • A key finding is that not all corporations effectively differentiate between corporate and product/market environmental scanning.
    • This lack of distinction can impede the synergy between different scanning efforts.

    Conclusions:

    • Companies need to establish clear distinctions and integration between corporate and product/market environmental scanning.
    • Fostering close liaison between these levels enhances overall scanning effectiveness and strategic reinforcement.