Jove
Visualize
Contact Us

Related Experiment Videos

Marketing health services.

R J Zasa

    College Review (Denver, Colo.)
    |January 5, 1985
    PubMed
    Summary
    This summary is machine-generated.

    Effective marketing is crucial for healthcare organizations. Medical group managers must understand marketing processes, including assessments, strategy development, implementation, and evaluation, to ensure high-quality patient care.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Surgery center joint ventures.

    Medical group management journal·1999
    Same author

    Ambulatory surgery: critical management indicators.

    The Journal of ambulatory care management·1990
    Same author

    Critical management factors for ambulatory surgery centers.

    Medical group management journal·1989
    Same author

    Planning joint ventures of ambulatory surgical centers and primary care centers: avoiding the pitfalls.

    The Journal of ambulatory care management·1988
    Same author

    Joint venturing from the "hands-on" perspective.

    The Journal of ambulatory care management·1988
    Same author

    The development of urgent care centers.

    The Journal of ambulatory care management·1986
    JoVE
    x logofacebook logolinkedin logoyoutube logo
    ABOUT JoVE
    OverviewLeadershipBlogJoVE Help Center
    AUTHORS
    Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
    LIBRARIANS
    TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
    RESEARCH
    JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
    EDUCATION
    JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
    Terms & Conditions of Use
    Privacy Policy
    Policies

    Area of Science:

    • Healthcare Management
    • Health Services Marketing

    Background:

    • The healthcare industry is increasingly competitive.
    • Effective marketing strategies are vital for medical group success.

    Purpose of the Study:

    • To outline the essential components of a successful marketing strategy for medical groups.
    • To emphasize the role of medical group managers in marketing initiatives.

    Main Methods:

    • Review of key marketing principles and their application in healthcare.
    • Identification of critical areas within the marketing process.

    Main Results:

    • Marketing requires a systematic approach encompassing assessment, strategy, implementation, and evaluation.
    • Properly executed marketing plans align with and support high-quality patient care.

    Related Experiment Videos

    Conclusions:

    • Medical group managers need to be proficient in marketing to enhance service delivery.
    • A comprehensive marketing approach is integral to achieving organizational goals and patient satisfaction.