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Computerized models for strategic planning and marketing.

R J Coffey

    Health Care Strategic Management
    |February 9, 1985
    PubMed
    Summary

    Strategic planning in healthcare requires advanced methods beyond historical data. Computerized models offer a powerful approach for evaluating alternatives and improving healthcare marketing strategies.

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    Area of Science:

    • Healthcare Management
    • Health Informatics
    • Strategic Planning

    Background:

    • The healthcare industry is undergoing rapid transformation.
    • Traditional planning and marketing methods relying on historical data are becoming insufficient.
    • Need for advanced analytical tools in healthcare decision-making.

    Purpose of the Study:

    • To propose computerized models as a key component of strategic planning and marketing in healthcare.
    • To describe the general concept, approach, components, and uses of these models.
    • To provide an example model for practical application and interpretation.

    Main Methods:

    • General description of computerized modeling for strategic planning.
    • Detailed explanation of model components, inputs, formats, and outputs.
    • Discussion on the application and interpretation of model results.

    Main Results:

    • Computerized models provide a framework for evaluating strategic alternatives in healthcare.
    • The proposed models facilitate data-driven decision-making for planning and marketing.
    • An example model illustrates practical implementation and interpretation.

    Conclusions:

    • Computerized models are essential for effective strategic planning and marketing in the evolving healthcare landscape.
    • These models enhance the ability to analyze complex scenarios and optimize resource allocation.
    • Adoption of computerized modeling can lead to more robust and adaptive healthcare strategies.

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