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Conceptualization for planning and evaluation.

W M Trochim, R Linton

    Evaluation and Program Planning
    |December 11, 1985
    PubMed
    Summary
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    Developing collaborative conceptualization methods aids planning and evaluation. This study presents a general model and illustrates its use in creating concept maps with diverse stakeholder groups for guided project work.

    Area of Science:

    • Planning and Evaluation Science
    • Organizational Development
    • Knowledge Management

    Background:

    • Conceptualization is crucial for effective planning and evaluation.
    • Existing methods often lack robust collaborative frameworks for diverse stakeholder input.
    • Developing shared conceptual frameworks is essential for guiding complex projects.

    Purpose of the Study:

    • To present a general model for conceptualization methods.
    • To address the need for collaborative development of conceptual frameworks.
    • To guide planning and evaluation efforts through enhanced conceptualization.

    Main Methods:

    • Development of a general model for conceptualization.
    • Implementation considerations for the conceptualization model.

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  • Application of the model in two case studies involving diverse organizational constituents.

    • Main Results:

    • Successful development of "concept maps" through collaborative conceptualization.
    • Demonstration of the model's utility in guiding subsequent planning and evaluation work.
    • Identification of key factors for successful implementation with broad stakeholder engagement.

    Conclusions:

    • Collaborative conceptualization methods enhance the development of guiding frameworks.
    • The presented model offers a practical approach for integrating diverse perspectives.
    • Effective conceptualization is vital for successful planning and evaluation outcomes.