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Related Experiment Videos

Marketing home care services.

S T Moore

    Health Care Strategic Management
    |July 9, 1987
    PubMed
    Summary
    This summary is machine-generated.

    As inpatient numbers decrease, hospitals are exploring home care services. Successful marketing in this sector requires identifying and targeting key decision-makers among patients, families, and professionals.

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    Area of Science:

    • Healthcare Management
    • Marketing in Healthcare
    • Home Care Services

    Background:

    • Declining inpatient volumes present a challenge for hospital revenue.
    • The home care market represents a growing opportunity for healthcare providers.
    • Effective marketing strategies are crucial for success in the evolving healthcare landscape.

    Purpose of the Study:

    • To identify key strategies for hospital administrators and marketers entering the home care market.
    • To analyze the critical factors for successful marketing efforts in home care services.
    • To guide healthcare managers in targeting decision-makers within the patient-family-professional network.

    Main Methods:

    • This study is based on a review of current trends in healthcare marketing and patient care.

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  • Analysis of market dynamics and revenue opportunities in the home care sector.
  • Identification of key stakeholders and decision-making processes in home healthcare.

    • Main Results:

    • Hospitals are actively seeking new revenue streams due to declining inpatient numbers.
    • Targeting key decision-makers is essential for effective marketing in home care.
    • Meeting the goals of patients, families, and healthcare professionals is vital for success.

    Conclusions:

    • The home care market offers significant revenue potential for healthcare organizations.
    • Strategic marketing focused on influential decision-makers is paramount for home care providers.
    • Alignment with patient, family, and professional needs drives success in home healthcare services.