Competitor analysis for imaging services

Managers of radiology and imaging services need to continually question their assumptions about competitors, particularly in highly competitive markets. The systematic collection of information about a competitor's future goals, current strategies, assumptions held and capabilities can improve the accuracy of predictions of a competitor's future behavior. The resources devoted to a competitor analysis should depend on the level of risk which a manager's organization faces. Interviews with selected professionals involved in the day-to-day operations of radiology and imaging services are the most important source of information, but published and unpublished information available to the public can provide essential background information and corroborate the information gained through interviews.