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SRI Gallup describes selection process.

Health Care Strategic Management

|July 8, 1988

Summary

This summary is machine-generated.

This article details how SRI Gallup secured a geriatric marketing project with Franciscan Health System. It offers insights for clients on avoiding common pitfalls during vendor selection for healthcare marketing initiatives.

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Area of Science:

Healthcare Marketing
Geriatric Care
Market Research Vendor Selection

Background:

Franciscan Health System (FHS) initiated a strategic marketing effort targeting the geriatric population.
The previous article detailed FHS's request for proposal (RFP) process for selecting marketing research vendors.

Purpose of the Study:

To describe the process by which SRI Gallup was selected as the marketing research vendor for FHS.
To provide guidance to healthcare organizations on avoiding selection pitfalls when choosing marketing research partners.

Main Methods:

The article outlines the vendor selection process from the perspective of SRI Gallup.
It highlights key factors that contributed to SRI Gallup's successful bid.

Main Results:

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SRI Gallup successfully secured the geriatric marketing project with Franciscan Health System.
The article identifies specific strategies and best practices for vendor selection.

Conclusions:

A thorough understanding of client needs and a robust proposal process are crucial for securing healthcare marketing projects.
Clients can enhance their vendor selection outcomes by being aware of potential pitfalls and implementing effective evaluation criteria.