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Developing a market research survey.

E Barron, D Jackson

Health Care Strategic Management

|August 7, 1988

Summary

This summary is machine-generated.

Developing a market research survey is crucial for a geriatric-care marketing initiative. This article details creating a survey tailored to the healthcare system

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Area of Science:

Geriatric Medicine
Healthcare Marketing
Market Research

Background:

This article is the fourth in a series detailing a systemwide geriatric-care marketing initiative.
Previous articles covered internal marketing engagement and vendor selection processes.

Purpose of the Study:

To explore the development of a market research survey.
To ensure the survey effectively meets the needs of the healthcare system's membership.

Main Methods:

Development of a comprehensive market research survey instrument.
Focus on aligning survey design with specific membership requirements for geriatric care services.

Main Results:

A detailed framework for constructing a targeted geriatric-care market research survey.

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The survey is designed to gather essential data on member needs and preferences.

Conclusions:

A well-designed market research survey is vital for the success of geriatric-care marketing.
This approach ensures marketing strategies are data-driven and aligned with patient needs.