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Related Experiment Videos

Measuring negative publicity.

J A Boscarino

    Health Care Strategic Management
    |September 6, 1988
    PubMed
    Summary
    This summary is machine-generated.

    Public opinion research helped East Coast hospitals measure reputational damage from negative news. This allowed for targeted strategies to repair their public image.

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    Area of Science:

    • Healthcare Management
    • Public Relations
    • Reputation Management

    Background:

    • Negative media coverage can significantly damage a hospital's public image and reputation.
    • Hospitals facing reputational crises require methods to assess and address public perception.

    Purpose of the Study:

    • To evaluate the impact of negative news on hospital image.
    • To demonstrate the utility of public opinion research in guiding corrective actions.

    Main Methods:

    • Utilized public opinion research techniques.
    • Assessed the extent of reputational damage caused by unfavorable press coverage.

    Main Results:

    • Public opinion research provided measurable data on the effects of negative news.

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  • Identified specific areas where the hospital's reputation was most affected.

    • Conclusions:

    • Public opinion research is a crucial tool for hospitals to understand and mitigate reputational damage.
    • Data-driven insights enable targeted interventions to restore public trust and improve hospital image.