Related Experiment Videos
Of snake oil and science
Trustee : the Journal for Hospital Governing Boards
|March 13, 1978
Abstract:
The creation of demand for hospital services has no legitimate purpose when it results in the sale of services that are not needed, and competition among providers can be an added cost. For these reasons, marketing principles should be applied in hospitals with an awareness of the limitations established by the ethic that marks the difference between hospitals and other industry.