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Case study: developing product lines using ICD-9-CM codes.

P D Benz, J Burnham

    Healthcare Financial Management : Journal of the Healthcare Financial Management Association
    |November 6, 1985
    PubMed
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    Thomas Jefferson University Hospital improved resource utilization by adopting a product line strategy. This approach enhanced efficiency, physician-patient communication, and institutional competitiveness.

    Area of Science:

    • Healthcare Management
    • Health Services Research
    • Marketing in Healthcare

    Background:

    • Healthcare institutions face increasing pressure to optimize resource allocation and enhance operational efficiency.
    • Effective resource management is crucial for maintaining competitiveness in the evolving healthcare landscape.
    • Traditional approaches may not fully address the complexities of modern hospital operations.

    Purpose of the Study:

    • To evaluate the effectiveness of a product line approach in maximizing resource utilization at a university hospital.
    • To assess the impact of this strategy on operational efficiency and market competitiveness.
    • To explore how a customer-oriented mindset influences healthcare resource management.

    Main Methods:

    • A marketing case study methodology was employed at Thomas Jefferson University Hospital.

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  • The product line approach was implemented, utilizing International Classification of Diseases, Ninth Revision, Clinical Modification (ICD-9-CM) codes as a basis.
  • Key performance indicators related to resource use, efficiency, and communication were monitored.

    • Main Results:

    • The product line approach facilitated a more strategic and maximized use of hospital resources.
    • Implementation led to demonstrable improvements in operational efficiency.
    • Enhanced communication channels between physicians and patients were observed.

    Conclusions:

    • A product line approach, grounded in data like ICD-9-CM codes, can significantly improve hospital resource management.
    • Adopting a customer-oriented perspective is vital for driving efficiency and competitiveness in healthcare.
    • This strategy offers a viable model for other healthcare institutions seeking to optimize operations.