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Case study: analyzing the market using DRGs and MDCs.

R A Reif, P A Bickett, D E Halberstadt

    Healthcare Financial Management : Journal of the Healthcare Financial Management Association
    |November 6, 1985
    PubMed
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    Union Memorial Hospital created a strategic planning model to assess market position and analyze competitor strengths. This model aids in identifying opportunities and strategic alternatives for improved competitive standing.

    Area of Science:

    • Healthcare Management
    • Strategic Planning
    • Market Analysis

    Background:

    • Hospitals face increasing pressure for strategic planning.
    • Assessing competitive positioning is crucial for growth.
    • Union Memorial Hospital needed a robust planning model.

    Purpose of the Study:

    • To develop a strategic planning model for Union Memorial Hospital.
    • To assess the hospital's competitive market position.
    • To identify growth opportunities and strategic alternatives.

    Main Methods:

    • Developed a strategic planning model.
    • Created a database of patient cases by Diagnosis-Related Group (DRG) and Major Diagnostic Category (MDC).
    • Analyzed competitor hospital data within targeted geographic areas.

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    Main Results:

    • The model enables assessment of competitive standing.
    • Identified opportunity cases and key physician specialties.
    • Provided data for analyzing strategic alternatives.

    Conclusions:

    • The strategic planning model enhances competitive analysis.
    • Data-driven insights support strategic decision-making.
    • The model is valuable for hospitals seeking to improve market position.