Can good health be just a fad?

A number of studies have identified health education and promotion as important contributors to health improvement. Still, a number of factors, not the least of which is the dominance of the health care system by a disease orientation, have kept the health promotion movement from making even more significant contributions to the nation's health. The knowledge and technology to make health promotion a key part of the health care system are clearly in place. What is needed is greater involvement in the movement by physicians. Physician managers can play a leading role in bringing physicians into the mainstream of health promotion activities.