Where does philanthropy fit in fiscal imperatives?

Decreasing revenue from government payment programs is causing a drain on the excess revenue in the operating budgets of healthcare facilities. To continue providing quality healthcare, while maintaining a secure future, hospitals must seek alternative sources of revenue. Philanthropy is a cost-effective revenue source, but one that has been neglected in the past by administrators. Executives who learn how to successfully develop fund raising efforts will have an asset base that may be necessary if their organizations are to survive and thrive in the future.