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A successful physician referral service.

M A Doyne

    Physician Executive
    |December 11, 1987
    PubMed
    Summary

    A hospital-based physician referral service benefits hospitals, medical staff, and the community. This marketing strategy effectively engages both physicians and the general public for health services.

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    Area of Science:

    • Healthcare Management
    • Marketing in Healthcare
    • Hospital Administration

    Background:

    • Physician referral services are crucial for hospital growth and community health engagement.
    • Effective marketing strategies are needed to connect hospitals with key stakeholders.

    Purpose of the Study:

    • To outline the development of a successful hospital-based physician referral service.
    • To highlight the dual marketing benefits for hospitals targeting physicians and the public.

    Main Methods:

    • Analysis of the strategic advantages of hospital-physician referral programs.
    • Examination of referral services as a marketing tool for healthcare institutions.

    Main Results:

    • Hospital-based physician referral services foster a mutually beneficial relationship.
    • These services act as a powerful marketing tool, reaching both medical professionals and the general public.

    Conclusions:

    • Implementing a physician referral service is a strategic initiative for hospitals.
    • Such services enhance hospital market presence and community health service accessibility.

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