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Fund raising from a volunteer's perspective
Journal (National Association for Hospital Development (U.S.))
|March 6, 1987
Summary
Dick Rathgeber, a successful volunteer fundraiser, led a $3.6 million Salvation Army drive in Austin, Texas. He personally raised $2.2 million, securing pledges from 80% of his calls, demonstrating effective fundraising strategies.
Area of Science:
- Philanthropy and Non-profit Management
- Community Engagement Strategies
Background:
- Volunteer fundraising plays a crucial role in supporting non-profit organizations.
- Effective solicitation techniques are vital for successful charitable giving.
Purpose of the Study:
- To highlight successful volunteer fundraising strategies.
- To share insights from a high-achieving fundraiser in the non-profit sector.
Main Methods:
- Case study of an individual volunteer fundraiser's success.
- Analysis of personal solicitation results within a large-scale fundraising campaign.
Main Results:
- Secured $2.2 million in pledges towards a $3.6 million goal.
- Achieved an 80% pledge rate from personal solicitations.
- Demonstrated significant personal impact in a short fundraising tenure.
Conclusions:
- Individual dedication and effective solicitation can drive substantial fundraising success.
- Volunteer efforts are critical for achieving major non-profit campaign goals.
- Personalized giving approaches yield high returns in charitable donations.