Related Experiment Video
Updated: Oct 22, 2026

Developing a Virtual Reality Video Game to Simulate Rip Currents
Published on: July 16, 2020
Abstract:
Since 1979, Philip B. Crosby, Founder and Chairman of Philip Crosby Associates, Winter Park, Fla., has been applying the quality principles that he developed and applied at ITT for a variety of clients. About 900 firms, 200 of them in the Fortune 500, have gone through the process that he recommends for the development of a corporate attitude of quality. Earlier this year, Physician Executive interviewed Mr. Crosby. We talked about his general approach to issues of quality in products and services, and began to make the connection between his quality theories and their application in the health care industry.
Related Concept Videos
First Impression
First Pass Effect
Depending on the route of administration, drugs can be metabolized in the liver, intestine, lungs, and vasculature. Orally administered drugs are first absorbed through the...
Impression Management Techniques IV: Altercasting
Techniques of Therapeutic Communication II: Focusing, Paraphrasing, and Summarizing
This therapeutic technique can also be used when a patient brings up pertinent information during a health-related conversation. The...
Data Collection II
Therapeutic Communication
Verbal communication depends on language or a prescribed way of using words so that people can share information effectively. The critical aspects of verbal...
