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Hospital marketing and the Internet: revisited
1Department of Marketing and Professional Sales, Kennesaw State University, GA, USA.
Marketing Health Services
|May 26, 1999
Abstract:
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.