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Market drivers: preparing for the future.

T S Lewis1

  • 1Medical Device Consultancy, Cardiff, UK. trevor@lewlink.demon.co.uk

Medical Device Technology
|May 27, 1999
PubMed
Summary
This summary is machine-generated.

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This study analyzes market drivers affecting medical device companies using political, economic, social, and technology factors. It also examines the euro

Area of Science:

  • Business Strategy
  • Market Analysis
  • Medical Device Industry

Background:

  • Market strategy development requires identifying and assessing diverse issues.
  • Medical device companies face complex market dynamics.

Purpose of the Study:

  • To assess market drivers impacting medical device companies.
  • To analyze the influence of political, economic, social, and technology factors.
  • To examine the implications of the euro on the market.

Main Methods:

  • Utilized political, economic, social, and technology (PEST) analysis.
  • Conducted a comprehensive market assessment for the medical device sector.

Main Results:

  • Identified key market drivers across PEST categories affecting medical device firms.

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  • Assessed the significant impact of the euro on market strategy.

    • Conclusions:

    • A multi-faceted analysis is crucial for effective market strategy in the medical device industry.
    • External economic factors, such as the euro, necessitate careful consideration.