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Related Experiment Videos

Information source preferences for selecting dental services among elderly consumers.

F Hekmat1, R Farris, D Dunning

  • 1Department of Marketing, Southeast Missouri State University, Cape Girardeau 63701, USA.

Health Marketing Quarterly
|May 27, 1999
PubMed
Summary

Elderly individuals prefer specific information sources when choosing dental services. Understanding these preferences can help tailor marketing strategies for dental providers targeting seniors.

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Area of Science:

  • Gerontology
  • Health Services Research
  • Dental Public Health

Background:

  • The elderly population often has unique healthcare needs, including dental care.
  • Information access and utilization patterns can vary significantly within this demographic.
  • Effective marketing of dental services requires understanding patient preferences.

Purpose of the Study:

  • To identify preferred information sources used by the elderly for selecting dental services.
  • To analyze how these preferences differ based on dental needs, gender, education, and income.
  • To inform marketing strategies for dental providers targeting the senior population.

Main Methods:

  • A primary research study was conducted among an elderly cohort.
  • Data collection focused on preferred information sources for dental service selection.

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  • Analysis examined preferences stratified by dental need (generalist vs. specialist), gender, education level, and income level.

    • Main Results:

    • Specific information sources were identified as preferred by the elderly for dental service selection.
    • Preferences varied based on the type of dental need (generalist or specialist care).
    • Demographic factors including gender, education, and income level influenced information source preferences.

    Conclusions:

    • Information source preferences among the elderly are diverse and influenced by multiple factors.
    • Dental service providers can leverage these findings to optimize marketing efforts.
    • Tailored communication strategies based on identified preferences are recommended for engaging the elderly population.