Consumer reaction to healthcare advertising
1Market Strategies, Southfield, MI, USA. rob_klein@marketstrategies.com
Abstract:
How do consumers view healthcare advertising? This question, along with many others, was addressed in a national survey conducted by Market Strategies for The Alliance For Healthcare Strategy And Marketing, and presented during The Alliance's annual advertising and promotion conference last June.
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Managed Care System:
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Issues And Trends In Healthcare Delivery System
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Healthcare Agencies II
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