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Related Experiment Videos

How physician networks are selling themselves.

D Volz

    Marketing Health Services
    |June 3, 1999
    PubMed
    Summary

    Physicians are forming discount networks to regain autonomy and income lost to managed care. These networks target uninsured or dissatisfied patients with deeply discounted services.

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    Area of Science:

    • Healthcare Economics
    • Physician Network Development

    Background:

    • Physicians express dissatisfaction with managed care impacting professional autonomy and financial compensation.
    • Managed care organizations have led to a perceived loss of control for healthcare providers.

    Purpose of the Study:

    • To examine the emergence and strategy of physician-led discount networks.
    • To understand the motivations behind physicians establishing alternative practice models.

    Main Methods:

    • Analysis of physician network formation trends.
    • Review of marketing strategies employed by these networks.

    Main Results:

    • Physician discount networks are increasing in number.
    • Networks are actively marketing deeply discounted services.
    • Target patient populations include those with inadequate insurance or dissatisfaction with current plans.

    Conclusions:

    • Physician discount networks represent a response to managed care pressures.
    • These networks aim to attract patients by offering lower-cost healthcare options.

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