Related Experiment Videos
Killing Us Softly: Gender Roles in Advertising
1Stone Center, Wellesley College, Wellesley, Massachusetts, and National Advisory Council on Alcoholism Abuse, U.S. Department of Health and Human Services, Washington, D.C., USA.
Adolescent Medicine (Philadelphia, Pa.)
|October 1, 1993
Abstract:
Recent years have brought an increasing awareness that advertising sells images of success, normalcy, sexuality, and love as well as specific products. Stereotypes of gender roles, reinforced through ideal images of physical beauty and body language, have negative effects on both men and women. The author concludes with a discussion of strategies for effecting change.