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Related Experiment Videos

Firing up the front line.

J R Katzenbach1, J A Santamaria

  • 1Katzenbach Partners LLC, New York, USA.

Harvard Business Review
|July 1, 1999
PubMed
Summary
This summary is machine-generated.

Organizations can boost front-line employee performance by adopting the U.S. Marine Corps' "mission, values, and pride" motivational strategy. This approach fosters engagement and enhances company performance through focused practices.

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Area of Science:

  • Business Management
  • Organizational Psychology
  • Human Resources

Background:

  • Front-line employees often lack engagement due to low wages and limited advancement.
  • Superior front-line performance is crucial for competitive advantage in customer-facing industries.

Purpose of the Study:

  • To explore effective strategies for engaging front-line workers.
  • To identify transferable motivational approaches from the U.S. Marine Corps to the business sector.

Main Methods:

  • Qualitative research analyzing the U.S. Marine Corps' motivational framework.
  • Case study examples from companies like KFC and Marriott International to illustrate practical application.

Main Results:

  • The U.S. Marine Corps'

Related Experiment Videos

  • mission, values, and pride
  • approach offers a practical model for employee motivation.
  • Five key practices identified: cultivating core values, leadership development, strategic team formation, inclusive employee attention, and fostering self-discipline for pride.

    • Conclusions:

    • The Marines' motivational strategies can be adapted by businesses to improve front-line employee engagement.
    • Minor operational changes can significantly enhance employee pride and company performance.