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TARPARE: a method for selecting target audiences for public health interventions
R J Donovan1, G Egger, M Francas
1Health Promotion Evaluation Unit, Graduate School of Management, University of Western Australia. rdonovan@ecel.uwa.edu.au
Australian and New Zealand Journal of Public Health
|July 1, 1999
Summary
This study introduces the Target Audience Selection (TARPARE) model to help health promotion practitioners prioritize population segments. TARPARE systematically assesses segments based on size, risk, persuability, accessibility, resources, and equity for optimal intervention targeting.
Area of Science:
- Public Health
- Health Promotion
- Intervention Science
Background:
- Health promotion initiatives often face limited resources.
- Selecting appropriate target groups is crucial for effective intervention delivery.
- Multiple population segments may compete for attention and resources.
Purpose of the Study:
- To present a systematic model for comparing and selecting target groups in health promotion.
- To provide a framework for health promotion practitioners to prioritize population segments.
Main Methods:
- The Target Audience Selection (TARPARE) model was developed.
- TARPARE assesses segments using criteria: Total persons, At Risk proportion, Persuability, Accessibility, Resources, and Equity.
- The model can be applied qualitatively or quantitatively with scoring.
Main Results:
- TARPARE offers a flexible approach to understanding population segments.
- The model aids in assessing the viability of interventions for different segments.
- It facilitates prioritization based on available budgets and potential impact.
Conclusions:
- TARPARE provides a disciplined method for target selection in health promotion.
- The model encourages consideration of varying criteria weights for different objectives.
- Prioritizing high-scoring segments identified by TARPARE is likely to enhance program success.