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Changing attitudes through persuasive communication.

A Clarke1

  • 1Edge Hill University Hospital, Liverpool.

Nursing Standard (Royal College of Nursing (Great Britain) : 1987)
|July 27, 1999
PubMed
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Nurses can effectively promote health behavior change through education. This article reviews strategies for attitude formation, change, and persuasive communication to guide nurses.

Area of Science:

  • Nursing Education
  • Health Behavior Change
  • Communication Strategies

Background:

  • Nurses play a crucial role in patient health education.
  • Effective health education aims to modify attitudes and behaviors.
  • Understanding attitude formation and change is key to effective interventions.

Purpose of the Study:

  • To explore the literature on attitude formation and change.
  • To examine the nature of persuasive communication in health education.
  • To identify practical strategies for nurses to promote behavioral change.

Main Methods:

  • Literature review on attitude formation and change.
  • Analysis of persuasive communication theories.
  • Synthesis of strategies for nursing practice.

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Main Results:

  • Attitudes are complex and influenced by various factors.
  • Persuasive communication requires understanding audience and message tailoring.
  • Specific strategies can enhance nurses' effectiveness in health education.

Conclusions:

  • Nurses are well-positioned to implement evidence-based health education strategies.
  • Applying principles of attitude change can improve patient outcomes.
  • Continuous professional development in communication is essential for nurses.