Related Experiment Video
Updated: Jul 26, 2026

Using Electroencephalography Measurements and High-quality Video Recording for Analyzing Visual Perception of Media Content
Published on: May 26, 2018
Form and content: looking at visual features of television
K L Schmitt1, D R Anderson, P A Collins
1Annenberg Public Policy Center, University of Pennsylvania, Philadelphia 19104, USA. kschmitt@pobox.asc.upenn.edu
Abstract:
Television viewing at home by 50 individuals in 5 age groups (2-, 5-, 8-, 12-year-olds, and adults) was recorded on 1-s time-lapse videotapes over 10-day periods. Coding was based on 5-min point samples. Analysis examined looking at the TV screen in relation to the visual presence of the features cuts, movement, animation, man, woman, child, and nonhuman; content features were child vs. adult programming and overt purposeful character behavior. Cuts, movement, and overt purposeful character behavior were positively related to looking independent of child vs. adult programming. Associations with looking for the remaining features depended on the viewer's age or sex or type of content within which they occurred.
Related Concept Videos
Vision
The Antenna Complex
Production of Formed Elements
Most HSCs commit to...
Structuralism
Titchener's approach to structuralism was unique. He employed introspection, a method...
Gestalt Psychology
Visual System
Once through the pupil, the light passes through the lens, a...

