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Related Experiment Videos

Encounters with pharmaceutical sales representatives among practicing internists.

R P Ferguson1, E Rhim, W Belizaire

  • 1Department of Medicine, Union Memorial Hospital, University of Maryland School of Medicine, Baltimore 21218, USA.

The American Journal of Medicine
|August 25, 1999
PubMed
Summary
This summary is machine-generated.

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Physician encounters with pharmaceutical sales representatives are frequent, particularly in busy practices. Residency policies limiting access do not influence later interactions or sample acceptance by doctors.

Area of Science:

  • Medical Practice
  • Physician-Industry Relations
  • Internal Medicine

Background:

  • Pharmaceutical sales representatives (PSRs) provide physicians with new drug information, but these interactions are understudied in practice settings.
  • Previous research has not extensively examined the impact of residency policies on physician-PSR interactions post-training.

Purpose of the Study:

  • To investigate the frequency and nature of physician-PSR encounters in internal medicine.
  • To assess if residency policies limiting PSR access affect physicians' subsequent interactions with PSRs and acceptance of drug samples.

Main Methods:

  • A mail survey was conducted among internal medicine physicians from a medical school hospital and affiliated community hospitals.
  • Logistic regression was used to estimate multivariate odds ratios (OR) and 95% confidence intervals (CI) to analyze the data.
Keywords:
Empirical ApproachHealth Care and Public Health

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Main Results:

  • 83% of surveyed physicians met with PSRs in the past year, and 86% received drug samples.
  • Residency policies limiting PSR access did not significantly affect the likelihood of meeting PSRs (P=0.20) or accepting samples (P=0.99).
  • Busy practitioners were less likely to avoid PSR meetings (OR=0.2), with frequent contacts (>10/month) common among them.

Conclusions:

  • Physician-pharmaceutical sales representative interactions are common in internal medicine, especially in busy practices.
  • Residency policies restricting PSR access during training do not appear to alter physicians' later engagement with PSRs or their acceptance of drug samples.