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Effects of time of day on shopping behavior

¹HEC School of Management.

Perceptual and Motor Skills

|September 14, 1999

Abstract:

Shoppers interviewed in a shopping mall at different times of the day show different activities within the mall and attitudes toward the products. Prices also vary with the time of the day. These results can be explained in terms of shopping values and the related demographic characteristics of the population visiting the shopping center at different times of the day.

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