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Related Experiment Videos

Patient and parent preferences for orthodontic practices.

E K Walley1, S L Silberman, O C Tuncay

  • 1University of Mississippi Medical Center, Jackson, USA.

Clinical Orthodontics and Research
|October 27, 1999
PubMed
Summary

Choosing an orthodontic office hinges on practitioner reputation and office care. Mothers are key decision-makers, prioritizing convenient payment plans and location over treatment cost for families.

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Area of Science:

  • Dental Practice Management
  • Healthcare Consumer Behavior
  • Orthodontic Marketing

Background:

  • Understanding patient choice drivers is crucial for orthodontic practice growth.
  • Previous research has not fully elucidated the specific factors influencing orthodontic office selection.
  • Identifying key decision-makers and their preferences can inform practice marketing strategies.

Purpose of the Study:

  • To identify the primary factors influencing patient and parent selection of an orthodontic office.
  • To determine the demographic characteristics of patients attracted to specific office attributes.
  • To understand the role of different family members in the decision-making process.

Main Methods:

  • A mail-out survey was administered to patients and parents sourced from suburban orthodontic office lists.

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  • Data collection focused on perceived importance of various office characteristics and decision-making influences.
  • Statistical analysis was employed to identify significant factors and demographic correlations.

    • Main Results:

    • Practitioner reputation and the office's caring attitude were the most significant attraction factors.
    • Office proximity to home and flexible payment plans were critical, outweighing treatment cost.
    • Mothers emerged as the primary decision-makers, with higher-income families valuing orthodontist excellence, attention, and convenience.

    Conclusions:

    • Orthodontic office selection is driven by a combination of professional reputation, patient experience, and logistical convenience.
    • Marketing strategies should emphasize practitioner expertise, compassionate care, convenient location, and adaptable payment options.
    • Targeted marketing towards mothers and understanding the preferences of higher-income families can enhance practice outreach.