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In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...
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Related Experiment Video

Updated: Jul 27, 2026

Quantification of Site-specific Protein Lysine Acetylation and Succinylation Stoichiometry Using Data-independent Acquisition Mass Spectrometry
12:49

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Are you paying too much for that acquisition?

R G Eccles1, K L Lanes, T C Wilson

  • 1Advisory Capital Partners, Jupiter, FL, USA.

Harvard Business Review
|October 28, 1999
PubMed
Summary

Most company acquisitions fail to create value because acquirers overpay. Determining the optimal purchase price requires calculating synergy value and maintaining discipline to walk away from unprofitable mergers and acquisitions.

Area of Science:

  • Business Strategy
  • Corporate Finance
  • Mergers and Acquisitions

Background:

  • Despite decades of evidence, most corporate acquisitions do not generate value for acquiring firms.
  • Executives continue to pursue an increasing number of, and larger, acquisition deals annually.

Purpose of the Study:

  • To present a systematic method for determining the optimal acquisition price.
  • To identify key factors influencing the justification of acquisition prices.

Main Methods:

  • Analysis of acquisition pricing strategies.
  • Calculation of "synergy value" as a determinant of maximum justifiable price.
  • Emphasis on disciplined decision-making in mergers and acquisitions.

Main Results:

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  • Acquirers often pay more than an acquisition is worth intrinsically.
  • The maximum justifiable price is directly correlated with the potential synergy value generated by combining companies.
  • Failure to create value is often due to overpayment rather than absolute price.

Conclusions:

  • A systematic approach to valuation, focusing on synergy, is crucial for successful acquisitions.
  • Corporate governance must incorporate discipline to ensure acquisitions meet financial return expectations.
  • Future acquisition returns depend on implementing practical, value-driven M&A processes.