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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Human volunteer studies; a consumer products company view

R Roggeband1, V Scailteur, D A Basketter

  • 1Procter & Gamble Eurocor, Temselaan 100, 1853 Strombeek-Bever, Belgium.

Human & Experimental Toxicology
|November 11, 1999
PubMed

Keywords:
Biomedical and Behavioral Research

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