The impact of stereotype-incongruent information on perceived group variability and stereotype change

Three experiments showed increases in the perceived variability of social groups after perceivers received stereotype-incongruent information about group members. In Experiment 1, participants generated flatter distributions after exposure to incongruent information, compared with equally deviant congruent information, in the form of typical verbal materials. Experiment 2 indicated similar changes in dispersion after the presentation of numeric information about a single group member. In Experiment 3, the authors manipulated cognitive load at encoding or at the time group judgments were requested. Under conditions of cognitive constraint, stereotype-incongruent information ceased to promote more dispersed group representations. These results are consistent with the idea that incongruent information triggers more deliberative and comprehensive retrieval and generation of exemplars. The authors discuss the implications of these findings for stereotype change.