Deconstructing Marilyn: robust effects of face contexts on stimulus-response compatibility

Hommel and Lippa (1995) found a left-right spatial compatibility effect with respect to a background context of Marilyn Monroe's face, rotated 90 degrees clockwise or counterclockwise from upright, when subjects responded to up or down stimuli by pressing a left or a right key. They interpreted their results as providing evidence for object-based coding of stimulus location. We conducted four experiments in order to evaluate the reliability of this face context effect, to control for possible artifacts and evaluate alternative explanations, and to establish generalizability to other face contexts. This was accomplished by using not only the original photograph, but also a mirror-reversed image, chimeric faces composed from the left or the right sides of the original photograph, an outline drawing face, and a circle with markings for facial features. Our results were much stronger than those of Hommel and Lippa, and the face context effect was found for all of the face variations. Our experiments also provided evidence to suggest that asymmetric coding of the up and down locations contributes to performance in the face context as well.