Violence prevention: reaching adolescents with the message.

Area of Science:

• Public Health
• Adolescent Health
• Violence Prevention

Background:

• Effective communication strategies are crucial for large-scale adolescent violence prevention programs.
• Adolescents' engagement with prevention messages can be challenging.
• The Stamford Hospital implemented a youth violence prevention program at a level II trauma center.

Purpose of the Study:

• To identify the most effective communication medium for adolescent violence prevention.
• To evaluate the impact of different program components on adolescents' understanding and behavior.

Main Methods:

• A four-part program was delivered to middle school students, including rap music video, facilitated discussion, trauma resuscitation video, and a commercial video.
• A survey assessed recall, problem identification, and impact of each component one month post-program.
• Quantitative data from a five-point rating scale questionnaire were analyzed.

Main Results:

• Commercial and rap music videos received the highest ratings for retention, problem identification, and impact.
• Trauma resuscitation video and anger discussion were perceived as less effective.
• The program as a whole was rated higher than individual components for problem identification and impact.

Conclusions:

• Adolescents respond well to visual media, indicating the effectiveness of multimedia presentations in violence prevention.
• A combination of diverse communication methods is most effective for engaging adolescents.
• Successful communication with adolescents is achievable through varied and engaging approaches.