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Related Experiment Videos

Patient retention: the practice management challenge under managed care.

E N Berkowitz1

  • 1Department of Marketing, University of Massachusetts at Amherst 01003, USA.

The Journal of Medical Practice Management : MPM
|January 6, 2000
PubMed
Summary

In competitive healthcare, practices must retain patients under capitation. Strategies include redefining valuable patients and monitoring satisfaction to build loyalty.

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Area of Science:

  • Healthcare Management
  • Health Economics
  • Patient Retention Strategies

Background:

  • The healthcare landscape is increasingly competitive, influenced by managed care and capitation.
  • Traditional practice growth focused on new patient acquisition, which is insufficient in the current environment.
  • Capitation models necessitate a shift towards patient retention and redefining patient value.

Purpose of the Study:

  • To provide a perspective on identifying valuable patients within a capitated healthcare setting.
  • To outline strategies for enhancing patient relationships and fostering loyalty.
  • To propose a system for continuously monitoring patient satisfaction to ensure long-term retention.

Main Methods:

  • Literature review on practice management and managed care models.

Related Experiment Videos

  • Analysis of patient value in capitation frameworks.
  • Development of patient relationship-building strategies.
  • Proposal of a patient satisfaction monitoring system.

    • Main Results:

    • Valuable patients in capitation are those who are loyal and contribute to practice stability.
    • Effective patient relationship management is crucial for retention.
    • A systematic approach to monitoring patient satisfaction is key to loyalty.

    Conclusions:

    • Practices must adapt to capitation by prioritizing patient retention over solely new patient acquisition.
    • Redefining patient value and implementing loyalty-building strategies are essential for practice success.
    • Continuous patient satisfaction monitoring provides actionable insights for sustained loyalty and practice growth.