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Smokeless tobacco in Canada: deterring market development
1Faculty of Business Administration, Simon Fraser University, 8888 University Drive, Burnaby, British Columbia, V5A 1S6, Canada. robert_wyckham@sfu.ca
Tobacco Control
|January 12, 2000
Summary
This study examines smokeless tobacco use, comparing Canadian and US markets. It suggests a national de-marketing organization to counter industry marketing efforts and reduce consumption.
Area of Science:
- Public Health
- Tobacco Control
- Market Analysis
Background:
- Smokeless tobacco use is influenced by demographic, cultural, and marketing factors.
- Government and industry data reveal trends in smokeless tobacco product production, marketing, and consumption.
- Understanding market dynamics is crucial for effective tobacco control strategies.
Purpose of the Study:
- To identify variables influencing smokeless tobacco uptake and continuation.
- To compare the Canadian and American smokeless tobacco markets.
- To propose strategies for deterring increased exploitation of the Canadian market.
Main Methods:
- Literature review of demographic, cultural, and marketing variables.
- Analysis of government and industry data on smokeless tobacco.
- Comparative analysis of Canadian and American markets (prevalence, consumption, marketing).
- Examination of lessons from the US market development over 30 years.
- Description of Canadian tobacco regulations.
Main Results:
- Demographic, cultural, and marketing variables significantly impact smokeless tobacco use.
- The American smokeless tobacco market shows a well-orchestrated development over three decades.
- Canadian tobacco regulations are in place, but market exploitation remains a concern.
Conclusions:
- A long-term, independently financed strategy is proposed to combat smokeless tobacco marketing.
- A national smokeless tobacco de-marketing organization is suggested.
- Collaboration with local institutions is recommended to support de-marketing efforts.