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Lessons from analysis of World Wide Web server activity data: http://www.swsahs.nsw.gov.au/livtrauma
Objective:
To establish visiting patterns and use of resources within an educational world wide web site, to develop strategies for its more effective use as a teaching medium.
Design:
Prospective descriptive study.
Setting:
A web site maintained by a major Australian metropolitan trauma service.
Subjects:
All visitors to the web site over a 40 day period.
Main Outcome Measures:
Number of visitors, requests for pages, and transfer of files; timing and duration of visits; first and last pages viewed during visits; pages viewed most often; source of referral and country of origin of visitors.
Results:
There were 2237 visits, and a mean of 5.8 pages/visit were viewed. Mean duration of each visit was 4 minutes 35 seconds, and only half the visitors entered through the home page. The collection of radiographs was most commonly consulted. Visitors came from 26 different countries, 42% from Australia.
Conclusions:
Factors that influenced the use of the site were identified and have altered our plans for development.