The development, validation, and application of a video-based technique for measuring an everyday risk-taking...

Drivers' choice of speed is an important aspect of everyday risk-taking behavior because it has been shown to be one of the most important predictors of road accident involvement. This research developed, validated, and applied a measure of drivers' speed choice that combined a high degree of experimental control with external and ecological validity. In Study 1, a video-simulation measure of drivers' speed choice was developed and found to relate specifically to speed-related accident involvement, implying a degree of external validity. In Study 2, the measure was used to investigate the effect of auditory feedback on drivers' speed choice. It was found that increasing the level of internal car noise decreased drivers' preferred speeds. Further analyses indicated that this was likely due to perceptual effects on speed estimation. Results are discussed in terms of road safety and the ability of video-based measures to facilitate experimental control over tasks involving complex ecological stimuli.