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Health fair & CPR training: a successful community outreach, partnering & marketing opportunity
J Gardner1, M J Nickolaus, R Steckbeck
1PennState Geisinger Cardiovascular Center, Milton S. Hershey Medical Center, Hershey, PA, USA.
The Journal of Cardiovascular Management : the Official Journal of the American College of Cardiovascular Administrators
|February 8, 2000
Abstract:
The Penn State Geisinger Cardiovascular Center at the Milton S. Hershey Medical Center offered a free public Health Fair with Cardiopulmonary Resuscitation (CPR) training on February 28, 1998. This program was provided in recognition of Pennsylvania's "Heart Month" and benefited the Central Pennsylvania community. This article details the rationale, planning, implementation, as well as the proven marketing advantages for providing such an event.