Scenario building as an ergonomics method in consumer product design

The role of human factors in design appears to have broadened from data analysis and interpretation into application of discovery and "user experience" design. The human factors practitioner is continually in search of ways to enhance and to better communicate their contributions, as well as to raise the prominence of the user at all stages of the design process. In work with design teams on the development of many consumer products, scenario building has proved to be a valuable addition to the repertoire of more traditional human factors methods. It is a powerful exploration, prototyping and communication tool, and is particularly useful early on in the product design process. This paper describes some advantages and potential pitfalls in using scenarios, and provides examples of how and where they can be usefully applied.