Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

How effective is tailored print communication?

C S Skinner1, M K Campbell, B K Rimer

  • 1Duke University Medical Center, Durham, NC 27110, USA.

Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine
|March 18, 2000
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Patient information leaflets for placebo-controlled surgical trials: a review of current practice and recommendations for developers.

Trials·2024
Same author

Use of local anesthesia for inguinal hernia repair has decreased over time in the VA system.

Hernia : the journal of hernias and abdominal wall surgery·2021
Same author

Optimizing the design of invasive placebo interventions in randomized controlled trials.

The British journal of surgery·2020
Same author

Inequitable health service use in a Canadian paediatric population: A cross-sectional study of individual- and contextual-level factors.

Child: care, health and development·2017
Same author

Effectiveness of open and arthroscopic rotator cuff repair (UKUFF): a randomised controlled trial.

The bone & joint journal·2017
Same author

Patterns of Change: Dynamic Typology Applied to Smoking Cessation.

Multivariate behavioral research·2016
Same journal

Usability, feasibility, and acceptability of a smartphone-supported behavioral activation intervention for patients with advanced cancer.

Annals of behavioral medicine : a publication of the Society of Behavioral Medicine·2026
Same journal

Exploring quality of life impact on cancer screening in Black subgroups.

Annals of behavioral medicine : a publication of the Society of Behavioral Medicine·2025
Same journal

Correction to: Daily, prospective associations between sleep architecture and affect: insights from Bayesian multilevel compositional data analysis.

Annals of behavioral medicine : a publication of the Society of Behavioral Medicine·2025
Same journal

Trauma, posttraumatic stress disorder, and incident chronic disease.

Annals of behavioral medicine : a publication of the Society of Behavioral Medicine·2025
Same journal

Changes in physical activity 1 year after breast cancer diagnosis and associations with patient-reported outcomes: results from the AMBER cohort.

Annals of behavioral medicine : a publication of the Society of Behavioral Medicine·2025
Same journal

Visual attention and memory retention of cannabis warning labels: an eye-tracking experiment with young adults.

Annals of behavioral medicine : a publication of the Society of Behavioral Medicine·2025
See all related articles

Tailored print communications are more memorable and credible than non-tailored messages. Evidence suggests these tailored health messages effectively influence behavior change and enhance other interventions.

Area of Science:

  • Health Communication
  • Behavioral Science
  • Health Psychology

Background:

  • Print communications are a common method for health interventions.
  • Tailoring messages to individual characteristics can enhance communication effectiveness.
  • The impact of tailored print communications on health behaviors requires systematic review.

Purpose of the Study:

  • To review the first generation of tailored print communications studies.
  • To describe the characteristics and outcomes of these studies.
  • To synthesize findings on the effectiveness of tailored print communications.

Main Methods:

  • Systematic review of published literature on tailored print communications.
  • Analysis of study components including purpose, theoretical framework, sample, design, message type, outcomes, and findings.

Related Experiment Videos

  • Categorization of studies based on comparison groups (tailored vs. non-tailored, tailored vs. alternative, tailored as part of a multi-component intervention).

    • Main Results:

    • Tailored print communications were consistently better remembered, read, and perceived as relevant/credible compared to non-tailored messages.
    • Six of eight studies showed greater behavior change with tailored print compared to non-tailored print.
    • Tailored print communications were effective as an adjunct to other interventions, but results were mixed when compared to other media like telephone counseling.

    Conclusions:

    • Tailored print communications demonstrate superior engagement and credibility over non-tailored messages.
    • Evidence supports the effectiveness of tailored print in influencing health behaviors and augmenting other interventions.
    • Further research is needed to determine the influence of behavioral topics on tailoring effectiveness.